Mobile ad fraud affects billions of people across the world. The adverse effects from this criminal enterprise are felt by consumers, mobile operators, advertisers and even app publishers. 93% of mobile transactions in 20 markets were blocked as fraudulent in 2019. And yet, it is usually not at the top of many people’s list of digital threats and can often go undetected. It is an invisible epidemic.
The Mobile Ad Fraud 2019 Report covers:
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